Social Media’s Growing Impact On Our Lives

March 30, 2021 9:00 am, in Blog, Leave a Comment

Social media has come to involve a significant job among individuals’ lives today. Actually, it has almost taken control over the world by storm. These media channels have outdone print, radio and television media quite a while ago. It has the inventive abilities to convey messages and deliver effective knowledge sharing. By social media we mean a platform where any individual or group can share content to larger audience, the message may include anything ranging from sentimental to business oriented ones. These mediums can be anything from Facebook, Twitter and Instagram, YouTube channel are some among the mass’ choice to use social media channels. Social media are now a part of our lives and we can see social media’s growing impact on our lives.

As David Alton said, “Social media is not the media. The key is to listen, engage and build relationships.”

But there is a difference between social networking and social media. Social networking is connecting with groups on social channels like Facebook, Twitter etc, and creating a community of the same interest. While using social media means sharing content, views, images and ideas, blogs on social media sites along with Pinterest or Instagram. Besides, both social media and social network are exclusive, they are mutually elite. For example, Facebook is used as networking medium, at the same time it is also used for sharing things. Same goes with YouTube, Instagram, Twitter and LinkedIn as well.

Sudden Rise of Social Media and its Impact on Human Behaviour and Society

Today, social media has created new styles of communication for us, which made huge impact on everyday lives of the people. The above narrated description on social media and social networking has led the business to transform their ideas into social media platform too. And, this is a way to spread their thoughts to the world; an approach to sell and market their products.

They could build and maintain clientele relationships this way. This led to the growth of digital media marketing into the world.

As per We Are Social, there were around 3.48 billion social media users in 2019 with 3.26 billion people using social media on mobile devices in January 2019 and also saw a growth of 297 million new users representing a year-on-year increase of more than 10 percent.

Khatriji is also one such online platform that uses different source of social media networks to share their product, some of which include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Khatriji is basically an online medium that offers recharge for mobile, DTH and data card. Furthermore, it provides bill payments for landline, broadband, electricity, gas bill and insurance premium.

With such scenario on board, we see social media’s growing impact on our lives, that include our behaviour as well. Business owners are taking the help of social media, it has wide impact our society in general. Let’s see how, it has impacted our lifestyle and living standards.

It has added creativity to our thoughts. Those innovations can range from e-book on spirituality to the home decor ideas on Pinterest. One does not have to be famous to be heard, he/she can express their emotions on these platforms and have thousands of followers. One can retrieve varied information on any subject of his/her likes. This will indeed boost person’s moral, self image and confidence to some extent.
The prime advantage is developing a community. Facebook has played a pivotal role in connecting with friends and families spread across the globe. LinkedIn has helped people find jobs in domain of their interest.
Furthermore, learning has all together taken a whole new dimension, where students no longer rely upon traditional method to educate themselves. In fact; online videos, e-books, presentation have given allowed students to grasp things easily. One of the recent example is the e-learning during lockdown.
With the advent of social media and its connectivity benefit, it has given freedom to many to raise their voice against the injustice, charity and social work and much more. #MeToo movement or differently-abled people sharing content to motivate people having same problems are some of the best examples in this regard.

But as they say, “Don’t let your comfort zone become a coffin”. Despite social media’s growing impact on our lives, it also has its negative impact on society. It often overshadows real life relationships and the human connect. Below narration can explain how does social media affect human behavior.

Cyber bullying and trolling with abuse are not unknown. People do fall prey to these attacks. Moreover, these cases have lowered down self-esteem. Again, a person at times is targeted and slandered via social media platforms causing intense shame and embarrassment to a person.
Social media can turn into a painful self-punishing exercise. Too much of harassment and even blackmail are being practiced unless privacy settings are used properly.
People have begun comparing themselves with others, leading to dissatisfaction and unhappy life. Sometimes, they are not able to handle their current situation and may fall into depression.
Makes people unhappy and dissatisfied with their life. Additionally, seeking them to live in a similar manner as the people on their social media.

Keeping in mind, both the pros and cons of social media and its impact on human behavior and society; cyber protection cells and Artificial Intelligence can solve these negative problems to a great extent. Leaving that aside, social media is widely spreading itself among the crowds proving to be a boon and worthy of being celebrated on large level; as the Smart Insights say, “Social media users are now spending an average of 2 hours and 24 minutes per day multi networking across an average of 8 social networks and messaging apps.”

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Social Media’s Growing Impact On Our Lives

Sudden Rise of Social Media and its Impact on Human Behaviour and Society

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